Nirmalya Kumar

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Nirmalya Kumar, London Business School professor.

Professor of Marketing, Faculty Director Executive Education, Director of Centre for Marketing, and Co-Director of Aditya Birla India Centre at London Business School

Previously on the faculty of Harvard Business School, IMD-International Institute for Management Development (Switzerland), and Kellogg School of Management at Northwestern University.

Author:
Nirmalya Kumar: Marketing as Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation (Harvard Business School Press 2004) Transformational Marketing
Nirmalya Kumar: Global Marketing (BusinessWorld 2005)
Nirmalya Kumar and Jan-Benedict Steenkamp: Private Label Strategy: How to Meet the Store Brand Challenge (Harvard Business School Press 2007) Private Label
James C. Anderson, Nirmalya Kumar and James A. Narus: Value Merchants: Demonstrating and Documenting Superior Value in Business Markets (Harvard Business School Press 2007)[1]