Nike Total 90

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A pair of Nike Total 90 Laser boots in Black and Red with the Soft Ground (SG) soleplate

Nike Total 90 is a brand of Nike sportswear and equipment specifically designed to be used for association football. The range of products consists mainly of shoes, shirts, and shorts, but also includes other items such as socks, shin guards, equipment bags, goalkeeper gloves, and balls. The majority of Total 90 apparel is designed for athletic purposes and is made up of various materials that absorb sweat and transfer it to the outside of the material so it can evaporate quickly. More ventilated material is usually placed in areas more prone to sweat collecting such as the underarms and neck area.

In 2007, Nike introduced a new boot, the Nike Total 90 Laser. It featured a clean strike zone for improved accuracy, swerve and power. The boot's marketing involved several Nike-endorsed players, including Gennaro Gattuso, Carles Puyol, Diego, Fabio Cannavaro, Torsten Frings, Wayne Rooney, Michael Essien, Rafael Marquez, Fernando Torres and Florent Malouda. In April 2008, the Total 90 Laser was followed by the Total 90 Laser II. The latest version features a refined sweet spot and reduces the area of exposed laces.

There have been six generations of Total 90 boots, beginning with the Total 90s, followed by Total 90 II, Total 90 III, Total 90 IV Supremacy, Total 90 Laser and, most recently, the Total 90 Laser II.