Nicholas O'Shaughnessy

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Nicholas Jackson O'Shaughnessy is a Professor of Marketing and Communication at Queen Mary, University of London[1]. He is a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce[2], a Quondam Fellow of Hughes Hall, University of Cambridge[1] and has previously been a Professor at Keele University and Brunel University, . Educated at Bedford School and Bedford College, University of London[citation needed], he also holds postgraduate degrees from Cambridge University, the University of Oxford, where he was president of the Oxford Union debating society, and Columbia University, in New York[2].

In 1983, he stood for election as a MP in the general election for Swansea East[2], losing to the incumbent Donald Anderson. In 1995 he wrote five reports on political communication, commissioned by the then Prime Minister John Major[2].

O'Shaughnessy is the author of a number of books including The Phenomenon of Political Marketing (1990) and Politics and Propaganda, Weapons of Mass Seduction (2004)[2]. His most recent work looks at the role of emotion in marketing and seeks understanding as to why advertising persuades[3].

[edit] References

  1. ^ a b Queen Mary, University of London Staff Directory Retrieved 16 January 2008
  2. ^ a b c d e Nicholas O'Shaughnessy's CV Retrieved 16 January 2008
  3. ^ Queen Mary, University of London Staff Directory Retrieved 16 January 2008
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