Talk:New Media Strategies

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[edit] Present At the Creation

The creation of this page culminates a couple months of work to bring this page up to notability and NPOV standards. This article, which I have created with input from more experienced Wikipedia editors (see the conversation beginning here), is about my employer. Therefore I am not strictly neutral on the subject, but I have worked hard to remove marketing language and subjective judgments from the article.. Now that it is live, I will exercise caution in editing it further. My goal only to maintain a fair entry about the company, and I expect others will have input about it. --WWB 14:18, 1 October 2007 (UTC)

[edit] Why has info about the competitors of NMS been taken out?

Previous versions of the article said this company competes with Nielsen//NetRatings and with Cymfony. That information is no longer in the article. Have they stopped competing? Have those other companies left the business? When judging whether an article is too promotional or not, it is good to see that competitors are being mentioned.

Another concern I have with the neutrality of the article is that it uses promotional language:

• The Rosslyn headquarters are complemented by a half-dozen satellite offices across the country

(Would they bother having satellite offices if they didn't complement the main operation?)

• engage in the Web 2.0 environment..

(Web 2.0 is essentially a term of advertising or promotion; say what you mean specifically)

• New Media Strategies positions itself as an industry leader

(Please. What's the content of that statement?)

• pioneer in online intelligence

(This needs a citation to a neutral third-party that describes the firm that way)

If I'm exaggerating the problem, please let me know. Otherwise I think a rewrite is needed to fix the promotional tone. EdJohnston (talk) 21:55, 9 March 2008 (UTC)

Ed, I didn't have this on my watchlist and wasn't aware of recent changes (aside from the one I made yesterday). As you'll remember, you helped me knock this into shape and demonstrate the firm's notability.

I think you have some good points, and I'm not sure why that section was removed. I'll look for ways to reword some of the less encyclopedic-sounding phrases and restore the other sections when I get another free moment. --WWB (talk) 19:14, 11 March 2008 (UTC)

Re-added the information about competition, in addition to someone else's updates. There is a citation for "pioneer" out there -- it was an article in Washington Business Forward several years back. The publication is now defunct, but I can find it, and it will be added as soon as I do. WWB (talk) 00:14, 24 March 2008 (UTC)