News hijacking
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News hijacking is a public relations tactic of running mock news stories in media outlet, such as newspapers, in order to grab audience attention and propagate a client message, normally awareness of new products or services.
[edit] External links
- mediacanada.com: Mocknews: the medium is the message, or is it? Virgin Mobile messes with readers + Mayor Da Vinci lays down the law, November 22, 2005

