New Wave (design)

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In design, New Wave refers to an approach to typography that actively defies strict grid-based organizing conventions. Characteristics include inconsistent letterspacing, varying typeweights within single words and type set at unusual angles. [1]

Credit for the introduction of New Wave design is given to Wolfgang Weingart.^{[citation needed]} April Greiman is credited for popularizing it in the United States.^{[citation needed]}