New Holland Ag
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New Holland is a part of Dutch company CNH Global, a part of the Fiat Group. New Holland branded agricultural equipment is sold around the world. It was founded in 1895 by Mr. Abe Zimmerman in New Holland, PA, and was purchased by the Sperry Corporation in 1947, to form Sperry-New Holland. In 1964, it purchased a majority interest in Claeys of Belgium, a builder of combine harvesters. New Holland built lawn equipment until 1974, when that portion of the business was sold to Ariens. Ford purchased New Holland, and later sold a portion to Fiat, which later purchased the entire company. Ford/New Holland purchased the Versatile tractor company. 1998, Purchased O&K (Orenstein and Koppel), a construction equipment company. In 1998, O&K in North America was sold to Terex. In 2000, Fiat Ltd. also purchased Case IH and formed CNH Global.
In order to obtain approval for the merger of New Holland with Case IH, the Versatile and Genesis tractor business was sold to Buhler Industries Inc.
New Holland has collaborations and distribution agreements with other companies including:
- New Holland Tractors (India) Pvt. Ltd. - builds tractors in India
- Al-Ghazi Tractors - build Fiat New Holland tractors in Pakistan
- Anglo-Thai Motors Ltd - imports and assembles Anglo-Thai New Holland in Thailand
- DaeDong - imports some tractors sold as DaeDong in South Korea
- De Pietri - Based on New Holland/Fiat designs, a reversible tractor, in Italy
- Harbin - joint venture to build tractors in China
- Landini/ARGO SpA - build some models for New Holland in Italy
- LS Cable - imports/assembles? LS-New Holland (formerly LG-New Holland) tractors in South Korea
- Shanghai - joint venture to build Shanghai New Holland tractors in China
- Shibaura - based in Japan, build lawn & garden equipment for New Holland and CNH Global in The Netherlands.
- TTZ - Tashkent Tractor Plant, build some New Holland tractors in Uzbekistan. A joint venture
- Turk Traktor - joint venture in Turkey to build tractors.
- CNH de Mexico - build New Holland tractors in Mexico
[edit] Trivia
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- New Holland construction machinery appears in the latest James Bond film, Casino Royale, in which Bond drives a New Holland W190 wheel loader damaging the construction area at the beginning of the film.
- New Holland's logo appears on the jerseys of Italian football team Juventus.
[edit] External links
