Netto (store)
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- For other unrelated supermarket chains with the same name, see Netto (Les Mousquetaires) and Netto Marken-Discount.
| Netto | |
|---|---|
| Type | Private |
| Genre | Supermarket |
| Founded | Copenhagen, Denmark |
| Headquarters |  Køge Stavenhagen Pontefract Kobylanka Falkenberg |
| Area served | Europe |
| Industry | Retail |
| Parent | Dansk Supermarked Group |
Netto is a Danish based chain of discount supermarkets. Netto is owned by the Dansk Supermarked Group, which in turn is owned by A.P. Møller-Mærsk Group and F. Salling. The first Netto store opened on Godthåbsvej in Copenhagen, Denmark in 1981.
Netto has stores in the following countries:
| Country | Since | Stores |
|---|---|---|
| Denmark |
1981 | 382 |
| Germany |
1990 | 256 |
| United Kingdom |
1990 | 179 |
| Poland |
1995 | 136 |
| Sweden |
2002 | 80 |
Contents |
[edit] Denmark
The first Netto store opened in Denmark in Copenhagen in 1981. At first the items sat in boxes and on pallets, but the chain quickly expanded, and the service level increased as well. Today there are 382 stores.
[edit] Germany
In September 1990, Netto started an internationalisation process, and Germany was the second country to get Netto. The first store was opened in Mecklenburg-Vorpommern not long after the Fall of the Wall. Netto has since expanded in the states of Brandenburg, Berlin, Saxony-Anhalt and Schleswig-Holstein, and there are a total of 256 stores today.
In Germany, a second chain of stores, called Netto Marken-Discount and owned by EDEKA has also been in operation since 1984. It currently has more than 1,000 sales outlets in most West German states. The two chains are unrelated to each other.
[edit] United Kingdom
Netto began operating in the United Kingdom in Leeds in 1990. Netto primarily expanded in central England, and there are stores in London, Leeds, Liverpool, Southampton, Leicester, Sheffield, Birmingham, Wolverhampton, Barnsley, Bradford, Corby, Doncaster, Grimsby, Manchester, Middlesbrough, Morecambe, Newcastle upon Tyne, Kingston upon Hull, Wakefield, Sunderland, Swaffham, King's Lynn, Bedlington, Wigan, Shrewsbury, Coalville and Lincoln , among other locations.
Today there are at least 179 stores in the UK and the figure continues to rise steadily. Many prices are very similar to wholesale prices, and so there are many bulk buyers. To enforce fairness to all shoppers, many offers are limited to 6 per person. Unlike its competitors Lidl and Aldi, Netto sells brand name products, such as Pepsi and Walkers Crisps; commonly these are parallel imports. Its style and concept is probably closest to the now defunct Kwik Save brand.
The British headquarters of Netto is in the ex-mining village of South Elmsall, West Yorkshire.
[edit] Poland
The first Netto store in Poland opened in Szczecin. The expansion of the branch is concentrated in the north western part of the country from Szczecin to Gdańsk, and through the country to Bydgoszcz, Poznań, and Zielona Góra, and the country has 136 stores today.
[edit] Sweden
The Swedish part of Netto was founded in 2002 as a joint venture between Dansk Supermarked and ICA called Netto Marknad AB. The co-operation was granted by the European Commission in 2001. The headquarters were established in Halmstad in March and the first store was opened in Trelleborg on May 8. A week later two stores where opened in Lund. In the beginning, Netto kept their stores in the Götaland region.
In August 2004 the first stores in Stockholm were opened. The head office was announced to be moved to Falkenberg in October 2003.
The Swedish Netto branch is expanding rapidly. As of 2003 there were 28 stores. One year later there were 58 stores and as of December 2007 the store count is 80.
At the end of 2006 ICA announced it was pulling out of the joint venture, reducing its stake from 50% to 5%. 21 stores in the Stockholm and Västerås regions would transfer to ICA ownership with most being rebranded to ICA's own formats during 2007. The reasons for the change were problems in supplying the stores based on Netto's more southern base as well as ICA's desire to focus investment on its own formats.
[edit] Other countries
The Netto name is also used in other countries such as Spain and France but these stores are independent from the Scandinavian Netto. The Spanish Netto is a chain of convenience stores owned by DinoSol and the French Netto is discount chain owned by Les Mousquetaires.
[edit] See also
[edit] References
- Information regarding the locations of the Danish owned Netto
- Information regarding ICA's withdrawal from Netto in Sweden
[edit] External links
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