Talk:Nation branding

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How would one create branding at national level ?

Read some of the articles listed on the main page ;) Failing that, I can tell you briefly that usually a government-level body is assigned the task of promoting the country. An example is Tourism New Zealand, who state "Tourism New Zealand was the world's first National Tourism Organisation." They promote the characteristics that define and differentiate New Zealand from the homogenity of a globalising world. A body such as this can focus on such areas as tourism, trade and investment, immigration etc. So, for this example, New Zealand's current catchphrase, as it were, is "100% Pure New Zealand", with a silhouette of NZ as the bar in the percentage sign, as seen here[1], and New Zealand has a pretty strong brand as being clean and green, adventure tourism, diverse and beautiful scenery, and economic liberalism. Hope that helps. I'd be happy to further elaborate if you'd like. kabl00ey 19:40, 28 October 2007 (UTC)

Mate, stop embarrassing us. —Preceding unsigned comment added by 211.211.35.20 (talk) 15:34, 11 March 2008 (UTC)

[edit] Nation Brands Index

Can anyone clarify why the ranking of the table is not according to the only numerical evidence/column that is specified. Any ranking depends on evaluation that has been (explicitly or implicitly) cast into numbers that are subsequently compared. So, I expect there is another index/category, unrevealed by the stated table, which motivates the ranking as it is. It would be nice to specify these numbers in an additional column, or in case I my reasoning is wrong in some sense, clarify the issue.Tomeasy (talk) 12:18, 7 February 2008 (UTC)

The ranking is based on a survey including several "soft" indicators [2]. The total brand value of each nation is an estimation and represents rather a secondary priority/ supplement. Therefore the survey ranking has become the significant indicator to structure the table in the first place. all the best Lear 21 (talk) 15:14, 29 April 2008 (UTC)

Thanks for the answer. I can see that this is more a problem of the source and my question cannot be answered satisfactory. It's very disappointing that the Classement général is stated without any mentioning of the based criteria and their respective weightings. Well, seems we have to live with the suboptimal solution that is currently presented. Tomeasy (talk) 19:48, 29 April 2008 (UTC)

"The six key verticals/ indicators studied include: exports, governance, investment and immigration, culture and heritage, people and tourism." [3] Lear 21 (talk) 23:27, 30 April 2008 (UTC)

Thanks for the references. Now, we know at least the criteria underlying the index. Next step would be to find out their relative weighting. If then we also knew how the nations scored in the individual categories we would be able to state the figures that shaped the ranking and provide them, what I was after from the beginning.

Of course, all this should have been done by the original source in the first place, rather than diligent wikipedians ;-) In stead of being vague, they should have served their responsibility to provide transparency as to how they compute the ranking. How can one otherwise take this serious? This limitation is, however, not our mistake. Actually, Lear has already done a lot by digging up the criteria. I think it is a good idea to add them to the article. Tomeasy (talk) 00:27, 1 May 2008 (UTC)

One thing, I would like to put forward to discussing: I think we should also add a comment that the ranking is vague, since the underlying figures are not published. Basically, the original authors could have been done whatsoever--the table lacks reproducibility and verifiability. Tomeasy (talk) 00:27, 1 May 2008 (UTC)

Adding the criteria to the article makes sense. Note that the Index is only available with subscription and therefore lacks transparency. The next Index will be probably issued this month. Lear 21 (talk) 00:02, 2 May 2008 (UTC)

OK, I see. That gives some rationale to their actions. I have to say you really know a lot about them. Do you work for it ;-) Tomeasy (talk) 00:17, 2 May 2008 (UTC)

NBI is one sphere of my several interests. The updated index seems a little overdue according to their own schedule. If you want to ask Mr. Anholt specific questions here is his blog [4]. He might answer. Lear 21 (talk) 12:48, 2 May 2008 (UTC)