User:Mulconrey
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Brian Mulconrey (born 1953) is futurist and scenario planner with a special interest in the role of financial services and personal information management in driving global economic innovation. Mr. Mulconrey’s clients have included start-ups and Fortune 500 firms as well as credit cooperatives and innovative consulting firms. His training in scenario planning is the result of a 14 year relationship with Global Business Network. His articles and editorials include:
On Building Laboratories of Organizational Learning "Edison's Greatest Invention" (July 13, 1992 – THE WALL STREET JOURNAL.) – "On his 80th birthday in 1927, Thomas Edison was asked by a reporter what he considered to be his greatest invention. The reporter was surprised and a little confused when Edison promptly replied, 'The research laboratory'...The idea of engaging employees in exploring the systemic relationships inherent in problems and opportunities facing the enterprise runs counter to many action oriented cultures. But extending Edison 's greatest invention to create these "laboratories of organizational learning" may end up being the most important factor in growing a quality organization."
On Creating Enterprise Relationships "The R in CRM" (September 2001 - CIO Magazine) - "Creating relationships means investing in software and highly customized service initiatives that transform isolated memories into a shared story that links you and your customer. Without the context provided by these shared stories, you'll have trouble finding any R in your CRM—or in your ROI."
"The Role of Brands in the Digital Economy" (White Paper for EDS/AT Kearney, Grocery Manufacturer's Association, and The Institute for the Future) – November 1998
"Jefferson's Leadership Legacy" (July 2, 1993 - The Journal of Commerce) - "In an increasingly knowledge-based economy, successful organizations are trading the "illusion of control" sustained by fear for a seemingly "out of control" responsiveness sustained by a culture of openness and continuous learning."
"A Secure Online Environment" by Brian Mulconrey and Jim Wisner (May 1997- Financial Planning Magazine) - "The distribution strategies that will revolutionize the financial services industry in the years ahead are those that creatively package the knowledge and relationship-building skills of financial professionals with integrated flows of product and customer information."
"High Tech That Creates High Touch" (October 1986 - American Marketing Association - Services Marketing Speech reprinted in Bests Review Magazine) - "The key to the client concept is simple. Technology's role is twofold to create an institutional memory that provides the client with an ongoing sense of continuity, and to provide the sales and service employees with enough information to tailor products and services to the client's needs."
"Creative Visions of Your Future" - by Gary Cutler and Brian Mulconrey (December 1993 - Credit Union Executive) - "So in this scenario, within seven to nine years, you'd be able to provide members with access to a full-service branch from their homes."
"Organizational Learning Laboratories®" (May 1994 - R&D Innovator) - "Leaders must forge a new organizational culture which ties the employee's security to creatively serving customers via a "continuous" string of new projects and processes."
"Create An Organizational Learning Laboratory®" (March/April, 1994 - Research/Technology Management) - "To meet this leadership challenge, we must engage employees in every corner of the organization in exploring the systemic interconnections between the needs of the customer, current/future technologies, and the production system."
He holds an MS in financial services from the American College, Bryn Mawr, Pennsylvania as well as a series of financial services industry professional designations. His articles and papers include…
