Mrs Mac's Pies

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Mrs Mac's Pies are a range of commercially produced quality and semi-gourmet meat pies sold throughout Australia and produced in Perth, Western Australia.

1 History
2 See also
3 References
4 External links

[edit] History

Started in the 1950's as Bakewell Pies in Perth, the company rebranded itself and its main line as Mrs Macs Pies in 1988 as they attempted to expand further into the takeaway hotbox market. Sold throughout Australia and exported to New Zealand, Hong Kong & Singapore, Mrs Mac Pies are slightly more expensive than other brands such Four'N'Twenty, the brand generally competes on its higher quality and range of Variety Pies, mass produced semi-gourmet products, featuring fillings beyond the normal mince and gravy fare such as Steak & Cheese, Curry, Pepper Steak, and Chilli Beef & Cheese.

Due to their perceived higher quality, as with many meat pies the quantity of actual meat in Mrs Mac pies is frequently debated, with in May 2006 the Australian Consumers Association magazine 'Choice' rating them among the commercial pies with the highest percentage of meat and well above the minimum 25% [1], but in August 06 exports to New Zealand were in question after testing by the New Zealand Commerce Commission showed that the percentage was below both the percentage quoted by the company and the 25% required by Australian and New Zealand law. [2]

With the brand's focus on the takeway and servo market, Mrs Mac Pies are advertised primarily towards reaching people in their cars, both on the radio and roadside Billboards using the slogan "If it's not a Mrs Mac's, take it back!"