Mr Fables

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Mr. Fables was a chain of cafeteria style family restaurants located throughout Western Michigan. Mr. Fables grew from Kewpee Beefburgers founded in 1929. Two brothers formed the chain after taking over the Kewpee Beefburger stand from their fathers. The name "Fables" was the result of putting together the last names of the two brothers: Faber & Boyles. At its peak in the late 1980's, the chain had 15 restaurants mostly in Grand Rapids. They were known for the "Mr. Fabulous", a double patty beefburger with cheese, lettuce, tomato, Mr. Fables mayonnaise, and chopped olives. They were also well known for their batter-dipped onion rings. Their advertising slogan for many years was, "People like Mr. Fables, people like you."

Mr. Fables fell victim to the national chains in the late 1990's. While the Fables stores occupied many of the premium real estate locations throughout Grand Rapids, they were sold off piece by piece. Most of those locations were purchased by New Beginnings Family Restaurants. Mr. Fables was one of the original tenants of the Woodland Mall in Grand Rapids and of the Westshore Mall in Holland. In addition to Grand Rapids and Holland, Mr. Fables also operated locations in Grand Haven, Muskegon, and Benton Harbor over its many decades in business.