ModelCo

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ModelCo is a cosmetics company based in Sydney, Australia, and Hong Kong.

[edit] History

ModelCo was launched in 2002 by former modeling agent Shelley Barrett (then Shelley Williams). For 10 years Barrett had been running a modeling agency known as Shelley's Management Group. In May 2002 ModelCo launched the Lash Wand Heated Eyelash Curler with supermodel Elle Macpherson.

ModelCo has developed and launched over 60 products, including Tan Airbrush in a Can, Liquid Buds, More Brows and Wonderfull Lip Plumper. The products are branded with a bright pink colour scheme.

[edit] The company today

ModelCo claims many celebrity customers, including Kylie Minogue, Lindsay Lohan and Sienna Miller.^{[citation needed]}

ModelCo is distributed throughout Australia & New Zealand; Europe, Asia, the United States and the Middle East. In Australia ModelCo is stocked in David Jones stores nationally. Internationally their products can be found in stores such as London’s Space.NK, Colette and Le Printemps in Paris, and Sony Plaza in Japan.