Mobile giving foundation
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The Mobile Giving Foundation is a non-profit organization based in Washington, working to increase mobile donating in the US. The organization in early 2008 fostered a deal between the top four major US carriers, allowing non-profit text message fees to be waived.[1]
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[edit] Campaigns
The Mobile Giving Foundation in conjunction with the United Way, Mobile Accord, and mGive launched the first major mobile donating campaign during Super Bowl XLII[2]. This was the first time a non-profit mobile donating camping had its fee’s waived from all major US carriers that didn’t involve a major natural disaster. .[3]
Currently the Mobile Giving Foundation has plans to or is currently working with the United Way, PBS, ASPCA, Keep a Child Alive, IFAW and Amnesty International.[4]
[edit] Organization
The Mobile Giving Foundation is headed by Jim Manis, who’s background includes mobile campaigns to help Hurricane Katrina victims and the Indonesian tsunami. Jim also was a founding member of M-Qube, a mobile content company. The Mobile Giving Foundations board consists of Jim Manis, Jenifer Snyder, and Laura Marriott.[5]
[edit] Mobile Donating Process
The Mobile Giving Foundation collects all money donated to charities through wireless carriers. Carriers currently partnered with the Mobile Giving Foundation pass 100% of donations through to the nonprofit. The Mobile Giving Foundation then takes 5% to 10% of the donations to cover messaging and short code costs and 90% to 95% of donations are passed on to the non-profit organizations running the campaigns. [6]
[edit] Funding
Mobile Giving Foundation is currently funded by QUALCOMM[7] , 1024 Wireless Services, Acta Wireless, Hook Mobile, Mobile Accord, and VeriSign. [8]
[edit] References
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