Talk:Midriff

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Talk:Midriff What has anyone heard about the origin of midriff shirts? I heard it was from a complicated advertising campaign for a soft drink. Anyone? 124.176.58.245 08:40, 6 September 2007 (UTC)

The term "midriff" is one used by Viacom in their hunt for new MTV programs, and it refers to their target female audience. They also use the term "mooks" referring to their target male audience. For more information, the PBS Frontline program, Merchants of Cool[1], has this information as well as video clips from this particular report. I consider this an excellent source that shows the topicality of this particular term.

Perhaps disambiguation is necessary for this article. --Kulturvultur (talk) 03:33, 21 November 2007 (UTC)