Merchandization

From Wikipedia, the free encyclopedia

Merchandization is a term coined by the anti-globalization movement to designate the change in viewpoint of individuals or society towards an object or substance. Things that were formerly thought of as simply being there are now being thought of as commodities for sale. This change in viewpoint towards an object is called merchandization of that object. For example, in today's society, many things, including health care, culture, and education, are becoming mere merchandise.

ATTAC's slogan is "the World is not Merchandise" ("le monde n'est pas une marchandise").