Media balance
From Wikipedia, the free encyclopedia
Balance is sometimes used in reference to political content in the mass media. This usage began in Britain in the early part of the 20th century when the conservative Tories were unpopular and receiving little coverage through the BBC. In order to provide an intellectual rationalization for an increased level of Conservative content, John Reith, the BBC's founder, promoted a concept called balance.
[edit] External links
- Caving in to ideological critics - The Age Oct 2006
- Myth And Reality - John Pilger, New Statesman, Dec 2003
