McFarland & Company

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McFarland & Company is a United States publishing company located in Jefferson, North Carolina. Its majority owner and editor-in-chief is Robert Franklin, who began the enterprise in 1979.[1][2][3] McFarland employs a staff of 42, and as of 2005 had published some 2,800 titles.[4]


Contents

[edit] Subject matter

Its target markets are libraries and direct mailing to enthusiasts.[1] They have been noted by the University of North Carolina at Chapel Hill for publishing of a high quality along a variety of interests. Of particular praise was their contribution to sports literature, especially baseball history.[1][5] According to the Mountain Times, McFarland publishes about 275 scholarly monograph and reference book titles a year.[4][6] The company now claims that figure has increased to 325 per year.[7] International chess master Jeremy Silman has called McFarland "one of the unsung heroes of the chess publishing world"[8] and "undisputed king when it comes to publishing works on chess history."[9]

[edit] Key people

Notable people within the organization include Franklin, Executive Vice President Rhonda Herman, who is is noted for having brought the company into the electronic age,[6] and Assistant Editor Charles Perdue.[4]

[edit] Awards

McFarland claims to be three-time winner of the Governor's Business Award in the Arts and Humanities.[7]

[edit] References