Max Matsuura

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Masato Matsuura (松浦 真在人, Matsuura Masato^?, born October 1, 1964 in Yokohama, Japan), better known as Max Matsuura, is a record producer and actual president of one of the largest music labels in Japan, Avex Trax. He is known mainly for discovering and developing new artists and converting them into big stars. Ayumi Hamasaki is the most famous example of Matsuura's work. He also is known for reviving Ami Suzuki's career after she was let go by her previous record label.

Matsuura was the subject of some controversy when he considered leaving Avex Music Group due to a feud with Tom Yoda. Many artists, including Hamasaki herself, said that they would also move in the event that he did so. Thus, stocks for Avex Trax plunged and Yoda ended up resigning, ending the feud.^{[citation needed]}