Talk:Mass marketing

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Contents 1 Questionable definition 2 Quality and durability are irrelevant to the question 3 My changes to this article

[edit] Questionable definition

"Mass-marketing is the process of widely marketing a mass-produced item." - (mass marketing)

I question this definition. It seems to limit the word "mass" primarily to the product, only tangentially touching on the marketing method - "widely marketing", and ignores the customer.

Mass marketing can just as well apply to a single product made by hand or produced singly as orders arrive. The most important part of the definition hinges on the marketing method - the mass media - and the target audience - the masses.

Whether the product is mass-produced is not decisive, although most practical.

A good example: "Simultaneous standardized marketing to a very large target market through mass media."

-- Fyslee 09:30, 8 January 2006 (UTC)

I agree. Didn't the teacher tell you not to use the word itself in the definition? --Emana 16:29, 13 October 2006 (UTC)

[edit] Quality and durability are irrelevant to the question

Another objection is that in principle the quality and durability of the product is irrelevant. A product of superior quality and durability can easily be "massly" marketed to the masses". That the marketed product may often be of inferior quality and durability is another matter. That's life.....;-)

-- Fyslee 09:43, 8 January 2006 (UTC)

[edit] My changes to this article

• http://en.wikipedia.org/w/index.php?title=Mass_marketing&diff=34352507&oldid=29573766

• http://en.wikipedia.org/w/index.php?title=Mass_marketing&diff=next&oldid=34352507

-- Fyslee 11:22, 8 January 2006 (UTC)