Talk:Marketing mix

From Wikipedia, the free encyclopedia

The Four Ps as Decisions

The Four Ps represent the marketing decisions that need to always be made. It is an accounting of actions rather than a conceptual structure of the market. As such, it is not a description of strategic position. It is also different that the concept of marketing mix which deals with the multiple channels of promotion. The Four Ps is a straightforward but powerful concept and should not be diluted with the increasing number of items which do not relate to required actions. —Preceding unsigned comment added by 69.253.103.73 (talk) 06:22, 25 April 2008 (UTC)



Superscript text==Emphasis on the Four Ps==

Personally I don't think that this article places enough emphasis on the four Ps (Product, Price, Promotion, Place). Generally this is what the Marketing Mix is given to mean at High School / GCSE level. Maybe bullet point each of the elements at the start of paragraph 3 so they can be instantly spotted rather than being 'burried away' as they are now?

Personally I want more information on how the marketing mix can affect the turnover rates of any company using it.

MARKETING IS SPAM

With regard to SPAM. Perhaps you are referring to the advertising function of marketing and neglecting to consider the other areas of modern marketing.

Let us not forget that marketing creates a connection between the business entity and potential consumers. Among other functions, marketing may act as a vehicle by which the company gathers input from the consumer and as a tool for the company to make the public aware of its offerings.139.78.16.155 17:38, 28 February 2007 (UTC)

Contents

[edit] Mind your Ps and Cs

Given the lack of consistency in the use of the apostrophe in this article, I am deleting it wherever possible so as to at least make an attempt at attaining a higher level of flow. Hope to see more efforts at cleaning up this article. (The marketing article itself is even worse - does this imply that marketing folks are not getting their message across effectively and/or efficiently?) 83.180.144.111 00:28, 22 December 2006 (UTC)

[edit] Marketing mix

There are several miss-spelled words in this article. Mostly Organisation instead of organization. —The preceding unsigned comment was added by 69.30.122.42 (talk) 18:57, 21 February 2007 (UTC).

There is nothing wrong with the word 'organisation' for a worldwide context. It is just as valid as 'organization'. Please see this link [1] as justification].

[edit] Cleanup & consistency

I took off the cleanup tag, used an apostrophe consistently, used American English (no reason to switch it arbitrarily; it was mostly in American English already; we can all understand each other with or without u's and z's) - I hope. If I missed anything then feel free to fix it! I also changed McCarthy to Kotler in the criticism section - there's no other reference to McCarthy. Hope that's correct. --AndrewHowse 13:36, 30 March 2007 (UTC)

  • Added a section with a clear definition of the term that ties back to marketing strategy.Spinacia (talk) 16:35, 24 May 2008 (UTC)

[edit] How many Ps?

I know there are references in the literature to 4, 5, 6 and 7 Ps, and an eighth is probably under development, but it might be clearer to a lay reader if we stick to 4. By all means identify the 5th and 6th, but one of the articles on the 4 Ps might be the best place for that. --AndrewHowse 20:34, 8 May 2007 (UTC)

[edit] Clarity and Brevity

One of my students submitted the original version of this as an essay, so having read the four Ps section I felt greater clarity would aid the next student who submits this page to me and it will be easier to identify it.

There was some, IMHO, confusion especially in the promotion section and the price section appeared to drift off into elements of industrial marketing - a separate topic - something that was flagged up in the final paragraph.

The description of product read more like a treatise from Hegel or Michael Foucault although I expect Michael Foucault would have added his own distinct style to it were he still with us. vorlich 16:39, 22 May 2007 (UTC)

[edit] Criticism

User:Waterthin added the following, which I've removed:

Despite the fact that marketing mix analysis is used as a synonym for the 4Ps of Marketing, it is criticised (Philip Kotler & Armstrong, 2004) on the point that it caters seller's view of market analysis not customers view. To tackle this criticism, Lauterborn (1990) attempted to match 4 Ps of marketing with 4 Cs of marketing to address consumer views:

Product – Customer Solution
Price – Customer Cost
Placement – Convenience
Promotion – Communication[1]

I removed it for 2 reasons. 1) "Despite the fact..." If it's a fact then it should be sourced. 2) More substantially, it's true that 4P's redirects to Marketing Mix but Marketing Mix and Marketing Mix Analysis are 2 different things. Marketing Mix Analysis is covered at Marketing Mix Modeling and others. Those pages aren't perfect but they might be better places to raise the 4Ps/4Cs matter. --AndrewHowse 15:43, 5 November 2007 (UTC)