Marketing channel

From Wikipedia, the free encyclopedia

A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption and, as such, which consists of all the institutions and all the marketing activities in the marketing process.^[1]

Roles of marketing channel in marketing strategy:

• Links producers to buyers.
• Performs sales, advertising and promotion.
• Influences the firm's pricing strategy.
• Affecting product strategy through branding, policies, willingness to stock and customizes profits, install, maintain, offer credit, etc.

[edit] References

1. ^ American Marketing Association