MacLife

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The correct title of this article is Mac|Life. The substitution or omission of a | is due to technical restrictions.
Mac|Life
Mac|Life #1, cover dated February 2007

Mac|Life #1, cover dated February 2007

Editor Leslie Ayers
Categories Computing / Mac
Frequency monthly
Circulation 140,000
First issue September 1996 (as MacAddict)
February 2007 (as Mac|Life)
Company Future US
Country United States
Language English
Website www.maclife.com
ISSN 1088-548X

Mac|Life is a U.S. magazine focusing on the Apple Macintosh personal computer and related products, including the iPod. It was previously published under the name MacAddict, but was rebranded as Mac|Life beginning with the February 2007 issue.[1][2][3]

Contents

[edit] History

Cover of the January 2001 issue of MacAddict (Issue #53)
Cover of the January 2001 issue of MacAddict (Issue #53)

From 1994 to 1996, a magazine entitled CD-ROM Today was published by Imagine Publishing (now known as Future US). This magazine, targeted for both PC and Macintosh computer users, included a CD of demo software with each issue. In late 1998, this magazine was split into two separate publications: Boot (now known as Maximum PC), for PC users; and MacAddict for Macintosh users.[4] As with the original CD-Rom Today, both magazines included CDs containing software.

MacAddict was the first North American magazine focused on the Apple Macintosh to include a CD-ROM with every issue. Contents of the CD-ROM included software (including shareware and demo versions of programs), and previews of what was in the hardcopy form of the magazine. In its earliest years, the magazine was responsible for many QuickTime videos that depicted editors smashing personal computers that ran the Windows operating system. The MacAddict website was updated daily with news relevant to Apple products. For a number of years MacAddict's web site had a form where individuals could send in their addresses to receive a free "trial" copy of the magazine. No checking was done, and it was possible to fill out the form repeatedly to receive a 'trial issue' every month.

As of June 2006, the magazine has the second largest audited total circulation in North America among Macintosh-focused magazines (with a rate base of 110,000), after Macworld, as well as the second-largest audited newsstand sales.

As of the February 2007 issue, the magazine was rebranded as Mac|Life, which no longer includes the CD-ROM.

[edit] Mac|Life Forums

The Web site also features an active message board which is the largest forum to run on PunBB forum software.[5] The forum has over 25,000 registered users and receives about 2,000 posts every day.[5] Discussion ranges on a variety of topics; the magazine itself, computers and gadgets (both made by Apple and otherwise) and more wide-ranging personal and political issues.

[edit] References

[edit] External links