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SEO

Ask any [1]SEO Pro what matters, and you will get many different answers. Some suggestions are simply common knowledge in the business, and others are based on what each pro has seen to work. Everyone is right, and everyone is wrong. Every SEO Pro has a list of sites they have got to the top of search engines, and each pro thinks he knows why. But the search engines guard their spider algorithms, so the best one can do is see what works through trial and error. Most of my knowledge comes both from experience working here in Sacramento, and from two SEO Pro's by the name of John Colascione of Searchen Networks and Brad Callen of SEO Elite. In all honestly, they are the top SEM/SEO Pros of Sacramento and all over.

SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two different things and are made up of several factors and executing these factors correctly is vital to your sites performance. The golden rule is simple: Build the site for your visitors and not for the search engines. This is the single most important rule of a SEO Pro. I will look at many key areas of your website. One of which is the title of your site, because it tells the search engines what your page is all about and it is the link that will appear in the search engine listings. Your title should be kept short and to the point. If search engines determine that your website is popular, then they will list it as relevant to a search, the more popular - the more relevant. The more relevant, the higher you will be listed in search results.

But how easy is to be popular? How much does it cost for a small site to rank above those SEO Pro optimized web sites I always see in the top of search rankings? There are thousands of search engine promotion and optimization firms helping webmasters compete for those spots, each of them with a bag of tricks up their sleeve. The problem is that unless you have a big budget for such firms, you won't get very far.

SEO and Web Directories

The best thing you can do for your site is to add it to as many web directories that you can. Web directories are very important to SEO because they count as back links as well as drive traffic to your websites. Search engines track directories for websites and some even rank them according to how many quality links point to that site. There are many directories online, and many of them except any and all sites if you provide a reciprocal link from your website. The best web directory is a paid directory that is human edited because they do not except "MFA" or "spam sites". http://www.paidirectory.com