London Denim
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London Denim is a designer jeans brand founded in 2001 by designer Simon King. It was the UK's first denim brand in the premium market and the first denim brand to show at London Fashion Week. Initially they manufactured in the UK but moved their production to Japan in 2003. In 2005 they launched a customised jean collection which sold from Luxury department store Harrods with jeans prices starting at $600.00. They also claim to have produced the world's most expensive T-Shirt, a Swarovski crystal-incrusted piece for $1200.00.
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