List of copywriters

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This is a list of well-known advertising copywriters who founded a major multinational agency, have been inducted into an advertising hall of fame, or have been recognized with a lifetime achievement award.

• David Abbott, founder of Abbott Mead Vickers BBDO^[1]
• Gary Bencivenga, founder of Accountable Advertising^{[citation needed]}
• William Bernbach, founder of DDB Worldwide
• Drayton Bird, founder of THB&W
• Leo Burnett, founder of Leo Burnett Worldwide
• Fairfax M. Cone, founder of Foote Cone & Belding
• Bernice Fitz-Gibbon, 1982 Advertising Hall of Fame inductee
• Jo Foxworth, key writer at McCann Erickson
• Stan Freberg^[2]
• Claude C. Hopkins, key writer at Lord & Thomas
• Alex Kroll CEO of Young & Rubicam
• Herschell Gordon Lewis^{[citation needed]}
• Mary Wells Lawrence, founder of Wells Rich Greene
• David Ogilvy, founder of Ogilvy & Mather
• Shirley Polykoff, key writer at Foote, Cone & Belding
• Erma Perham Proetz, first woman inducted into the Advertising Hall of Fame
• Rosser Reeves, key writer at Bates Worldwide, coined unique selling proposition
• Helen Lansdowne Resor, key writer at JWT^[3]

[edit] References