Liril

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Liril is a popular soap brand sold in a large degree, in India, and Asia, as well as a few places in Europe. The advertisements for Liril soap are usually shown on television.In India reigning top Hindi film actress are generally chosen as model for the soap. The soap is currently manufactured by Hindustan Lever Limited in India. The advertising for this product was Handled by Lintas India Pvt. Ltd. However, their current advertising agency is Mc Cann. Most of their ads are woman bathing in rains or under a waterfall. Liril launched a blue variant called Icy Cool Mint in 2002. It also tried launching an Orange variant , called Liril Orange Splash in India in 2004. Neither of these variants created much spalsh in the market. Liril has been having a static market share for quite some time now. Majority of their sales happen during summer.