Lippincott
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This article is about a consulting firm. For a publishing company, see Lippincott Williams & Wilkins.
| Lippincott | |
|---|---|
 |
|
| Type | Partnership |
| Founded |  New York City, 1943 |
| Headquarters | New York City |
| Key people | Kenneth Roberts Chairman and CEO |
| Industry | Corporate identity |
| Revenue | NA |
| Employees | NA |
| Website | www.lippincott.com |
Lippincott is a consulting firm that primarily deals with brand strategy and the development of corporate identities. The firm was founded in 1943 by J. Gordon Lippincott and Walter P. Margulies as Lippincott & Margulies.[1] From 2003 to 2007, the firm was known as Lippincott Mercer. The firm is part of Oliver Wyman Group, a business unit of Marsh & McLennan Companies. Client base includes American Express, AOL, Citigroup, Delta Airlines, ExxonMobil, Goldman Sachs, IBM, Mashreq, McDonald’s, Nissan, Samsung, and Sprint.
[edit] Offices
[edit] References
[edit] External Links
- Official Website
- Lippincott Revitalizes Visual Identity and Customer Experience for Delta Air Lines
- Lippincott & Margulies and Mercer Management Consulting Unite Brand Capabilities to Form New Organization Called Lippincott Mercer
- Hagley Museum article
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