Talk:Lifestyle brand

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[edit] A&F as the prototypical example

Wouldn't cigarette marketing be a better example? It's more time tested, and it seems to highlight how people respond to lifestyle brands, even when they market products with numerous caveats.

[edit] A&F IS NOT the prototypical example

I agree, Abercrombie is not a lifestyle brand. There so-called lifestyle brand concept neglected the inclusion of minorities. Cigarettes are the better concept.

rofl, there's also NO way A&F is "upper-class". infact, it's about as far from upper-class as it gets. ;/ gg —Preceding unsigned comment added by 75.177.63.125 (talk) 18:54, August 25, 2007 (UTC)

[edit] Starbucks?

I'm curious about the rationale behind saying that Starbucks has struggled, especially in music. See main Starbucks article and the Hear Music article. Seems pretty successful by those accounts?