Image:Lexus Advanced Parking Guidance System ad.jpg

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Copyright undetermined This is a copyrighted image that has been released by a company or organization to promote their work or product in the media, such as advertising material or a promotional photo in a press kit.

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  • the person(s), product, event, or subject in question
  • where the image is unrepeatable, i.e. a free image could not be created to replace it
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qualifies as fair use under United States copyright law. Any other usage of this image, on Wikipedia or elsewhere, might be copyright infringement. See Wikipedia:Non-free content and Wikipedia:Publicity photos.

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Non-free / fair use media rationale for Lexus
Description

Photo released by Lexus for the centerpiece ad of the Lexus LS 460 launch.
Source

Captured off of television
Article

Lexus
Portion used

Entire portion of image.
Low resolution?

488 px, as captured from TV/digital recorder. The image is no larger, and of no higher quality, than required for its use in the Lexus article.
Purpose of use

To show how the first auto-parking system in N. America was revealed to the public.
Replaceable?

This is a photo for which there is no free equivalent; all such photos are copyrighted by Lexus.
Other information
  1. This image has been published before, by Lexus.
  2. It is not used in a manner likely to replace the original market role of the original copyrighted media.
  3. It is used minimally--this example in the article/section relevant to the photo's subject.
  4. It is used in Wikipedia only for educational purposes and is not used for profit.
  5. Its use on Wikipedia does not compete with the copyright holder.
  6. Its use on Wikipedia is not expected to decrease the value of the copyright to its holder.
  7. This image is relevant in a discussion about the Lexus LS 460, within the Lexus article, as it shows how Lexus marketing has built upon its 'upstart' history, by leveraging the iconic symbolism of its 1989 launch to promote its future (see extended history below); it is also relevant to the article about the system that is discussed in the advertisement.

[edit] Image history

This Lexus ad, titled "Pyramid," began airing on October 20, 2006, coinciding with the U.S. market launch of the new Lexus LS. The advertisement showed an LS 460 L gliding past 2 stacks of champagne glasses--reminiscent of the original 1989 LS 400 ad, "Balance." This time however, the driver touches a button on the LS 460 L touchscreen, initiating the Advanced Parking Guidance System. Taking his hands off the steering wheel, the driver allows the vehicle to steer itself into the parking space. The narration said, "The champagne glasses may seem familiar, but you've never seen a car virtually park itself...The New LS. Unprecedented."

This ad was one of 2 which were nominated for the Automotive Advertising Awards at the 2007 New York International Auto Show. The Lexus advertising agency, Team One, received an award for the LS 460 campaign.

File history

Click on a date/time to view the file as it appeared at that time.

Date/TimeDimensionsUserComment
current01:04, 24 February 2007488×283 (56 KB)SynergyStar (Talk | contribs)
01:26, 28 October 2006488×287 (68 KB)SynergyStar (Talk | contribs)
09:49, 27 October 2006468×287 (66 KB)SynergyStar (Talk | contribs)
09:27, 27 October 2006468×294 (68 KB)SynergyStar (Talk | contribs) ({{promophoto}})

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