Lead retrieval
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Lead retrieval is a means for capturing and follow-up of sales leads generated at an event, trade show, exhibition, or conference. Published reports show that up to 70% of sales leads captured at an event are not followed up on by a sales person. This is mainly due to an ineffective lead management process, before, during and after the event.
The job of an exhibitor is to attain the best possible Return On Investment (ROI) and take advantage of tools allowing them to learn more about each attendee that visits their booth. Lead retrieval provides a powerful, dependable and easy-to-use medium that gathers and disseminates valuable buying demographics from sales leads. Lead retrieval systems are available in a variety of options part of the quickly growing technology solutions market for trade shows and events.[1] Lead retrieval systems also allow for customizing the data that it can collect. Lead retrieval systems provide exhibitors the ability to measure results against sales or event objectives and by doing so, justifying the investment in time, energy and budget to exhibit at the event.
