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Langnese billboard advertisement as seen in Berlin, Germany.
Langnese is the local Heartbrand subsidiary of the Anglo-Dutch company Unilever. They are the number one producer of ice cream products in Germany, and their main competitor is Nestlé; a reflection of the relative positions of these two giants in the global market.[1]
[edit] References
- ^ Nestle steps up ice-cream war with Unilever by buying Dreyer's | Independent, The (London) | Find Articles at BNET.com
[edit] External links
