King Oscar sardines

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King Oscar
Type Sardines
Current owner Rieber & Søn
Country of origin Flag of Norway Norway
Markets Norway
Website King Oscar - Official website

King Oscar Sardines are named after King Oscar II of Sweden and Norway. His name and face are the trademark for the brand. He gave his permission during his reign as King of Norway in 1902 and the food products are still sold "By Special Royal Permission". His name was originally used only for export products, but in 1998 the brand was introduced in Norway and has become a top-seller.