Keystone (beer brand)
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Keystone beer is a product of the Coors Brewing Company in Golden, Colorado. It was first introduced in Chico, California in September of 1989. Due to its relatively low price, it is popular among college-aged individuals, Keystone can be found in can, keg, and occasionally bottled form.
The current advertising slogan for Keystone is "Always Smooth, Even When You're Not." The official slogan was formerly "All Stones Must Be Thrown," and it was marketed as "bottled beer taste in a can" (due, according to Coors, to their use of specially lined cans). Another slogan used for Keystone Light called it the "Never Bitter Beer," with commercials touting it as a remedy for "Bitter Beer Face."[1]
Four varieties of Keystone have been produced:
- Keystone, found with a bright red label
- Keystone Premium, found with a maroon label
- Keystone Light, found with a blue label
- Keystone Ice, "ice brewed ale", found with a black label
Though Keystone and Keystone Premium exist, they are rare[citation needed]. The "Light" and "Ice" versions of the beer are far more prevalent and readily available for retail across the United States. Keystone Ice contains an alcohol content of 5.9% ABV, while Keystone and Keystone Premium have a cleaner, smoother taste than the other varieties. Keystone Light has an alcohol content 4.2% ABV.
[edit] Nutrition information
| Beer | Calories | Carbohydrates (g) | Protein (g) | ABV | ABW |
|---|---|---|---|---|---|
| Keystone Premium | 108 | 5.9 | 0.7 | 4.4% | 3.47% |
| Keystone Light | 104 | 4.9 | 0.7 | 4.2% | 3.5% |
| Keystone Ice | 143 | 7.6 | 0.9 | 5.9% | 4.58% |
