Jugular Advertising

From Wikipedia, the free encyclopedia

Jugular Advertising is a New York-based advertising agency, founded in 2006. It has received attention in the national media for work relating to drug rehabilitation programs.

A 2006 campaign for an L.A. drug treatment center featured the face of the actor Chris Farley, accompanied by the headline, “It wasn’t all his fault” [1]. (Farley died in 1998 of a drug overdose). Although the campaign had been approved by Farley’s family, it received both criticism and praise, [2] culminating in Farley’s brother defending the ads on CNN. [3]

In 2007, Jugular received attention for a print ad, also for a drug treatment center, that read “Don’t Die Lindsay!” The ad was discussed on The View[4] and Fox News Channel’s Your World with Neil Cavuto.[5] Like the Chris Farley ad, it received mixed reactions.

[edit] References

  1. ^ Martelle, Scott (April 1), “Chris Farley’s unexpected return—in an ad campaign”, Los Angeles Times: E1, <http://www.commercialalert.org/issues/culture/dead-celebrities/chris-farleys-unexpected-return-in-an-ad-campaign> 
  2. ^ Huus, Kari (2007-02-05). Unproven meth, cocaine 'remedy' hits market. MSNBC. Retrieved on 2007-10-10.
  3. ^ "Addiction and Substance Abuse". Paula Zahn Now. 2007-05-04.
  4. ^ "Untitled". The View. 2007-09-27.
  5. ^ "Untitled". Your World with Neil Cavuto. 2007-09-27.

[edit] External links

 This advertising-related article is a stub. You can help Wikipedia by expanding it.