JML Direct TV
From Wikipedia, the free encyclopedia
| JML Direct TV | |
|---|---|
| Launched | 2003 |
| Owned by | John Mills Limited |
| Country |  United Kingdom |
| Replaced | iBuy (1 January 2007) eeZee tv (Early 2006) |
| Website | http://www.jmldirect.com |
| Availability | |
| Satellite | |
| Sky Digital | Channel 631 (JML) |
| Channel 632 (JML Lifestyle) | |
| Channel 652 (JML Choice) | |
| Channel 656 (JML Innovation) | |
| Channel 657 (JML Solutions) | |
JML Direct is a series of British shopping channels broadcasting on the Sky Digital platform, owned by John Mills Limited (JML).
[edit] JML Direct TV launch/New eeZee tv venture
JML Direct TV originally launched back in 2003 as JML Direct on Sky 664. Soon after, due to various EPG reshuffles, it ended up on it current number of 657. On 1st March 2005, the channel teamed up with Kleeneeze, to create eeZee tv. eeZee tv showed a mix of JML and Kleeneeze products ranging from Homewares to Beauty, using a live "Buy It Now" format, similar to other UK shopping channels, such as QVC and Ideal World. But in late 2006, due to a cut back of live broadcasting and products, Kleeneeze pulled out and eeZee tv was no more. JML regained the EPG slot again and rebranded it back to JML Direct TV. Since then, it has continued to show various JML products using ex-eeZee tv presenters and studios for pre-recorded JML infomercials.
[edit] iBuy closure & 2 new JML EPG Slots
After the closure of HSN's UK auction channels iBuy & iBuy2 in late 2006, JML secured a deal with HSN to take over their old, prime EPG slots, top of the Shopping EPG on 631 & 632 (next to QVC). Then, at 12.00am on January 1st 2007, JML launched JML Direct TV on 631 & American themed Infomercial channel Shop Now TV on 632 and at the same time their current channel JML Direct TV was shortened to JML Extra. Both JML channels showed more JML products around the clock 24/7, with Shop Now TV showing various "around the world products" 24/7.
[edit] Vector Direct & 2 more JML EPG Slots
On 23rd December 2007, it was announced on the Shopping Telly website that Vector Direct had decided to go into voluntary liquidation. This caused their 2 EPG slots on 652 & 656 to go up for sale. Then, on 27th December 2007, just 4 days after announcing their voluntary liquidation, it was accounced that JML had successfully purchased the 2 slots. In nearly a year, JML grew from a 1 channel operation to 5. In 2008, all the JML & Vector Channels were rebranded to reflect these changes. 631 was rebranded to JML, 632 dropped the American Infomercials and was transformed into JML Lifestyle, 652 changed from Vector 24/7 to JML Choice, 656 became JML Innovation & JML Extra became JML Solutions on 657.
To this day, they continue to show a mix of JML branded products and other innovative products around the clock.
