User talk:Jhavauni

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Mass Media and Mass Communication

Purposes Mass media can be used for various purposes: • Advocacy, both for business and social concerns. This can include advertising, marketing, propaganda, public relations, and political communication. • Enrichment and education. • Entertainment, traditionally through performances of acting, music, and sports, along with light reading; since the late 20th century also through video and computer games. • Journalism. • Public service announcements.

Advocacy[1] is the act of arguing on behalf of a particular issue, idea or person. Individuals, organizations, businesses, and government For example, someone can engage in environmental advocacy, which can include writing letters to the editor, contacting political representatives, organizing community meetings, distributing public education materials, participating in a public protest, or other means to communicate one's views for the purpose of policy and social change.

Education and Enrichment encompasses teaching and learning specific skills, and also something less tangible but more profound: the imparting of knowledge, positive judgment and well-developed wisdom.

Journalism is a discipline of gathering, writing and reporting news, and more broadly it includes the process of editing and presenting the news articles. Journalism applies to various media, including but not limited to newspapers, magazines, radio, and television.

A public service announcement (PSA) or community service announcement (CSA) is a non-commercial advertisement typically on radio or television, ostensibly broadcast for the public good. Another description of Mass Media is central media meaning they emanate from a central point, the same identical message to numerous recipients. It is claimed this forces certain intrinsic constraints on the kind of messages and information that can be conveyed, such as:

• an inability to transmit tacit knowledge (or perhaps it can only transfer bad tacit knowledge as opposed to good), • a focus on the unusual and sensational rather than a restatement of wisdom, • the promotion of anxiety and fear to sell the newspaper / channel, etc. • inability to deal with complex issues so a need to simplify, • Critics of mass media point out that it can be a conflict of interest when large corporations own large news outlets, and thusly, control what people know.