Italian American Network

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The Italian American Network (I A Net) is a general entertainment, English language, "aspirational" lifestyle television network and multiplatform media content company.

Contents 1 Founders 2 Target Audience 3 High-Definition 4 Programming 5 Distribution 6 Availability 7 Miscellaneous

[edit] Founders

The Network has assembled an executive management team with diverse backgrounds. In programming, there are more than 100 years of combined professional experience led by CEO Tony Ceglio, Programming and Development VP Jim Picinich (a former CBS programming chief), and Production VP John Mancuso (a widely acclaimed filmmaker). The President of Distribution is Chris Lonergan. Patrick Peters is the SVP of Business Development and Marketing, Anthony DiPilla is the EVP of Administration, and Mark Kozaki is the SVP of Administation.

[edit] Target Audience

The Italian American Network's target audience is age 24-45 affluent males and females with high levels of disposable income.
Independent market research, including studies commissioned by the prominent television industry research firm, Horowitz Associates, confirms the substantial audience appeal for this network. The research shows that 139 million adult Americans are interested in Italian food and cooking; 75 million American adults have traveled to Italy or have a strong desire to; and 69 million non-Italian Americans consider themselves "Italophiles" interested in all things Italian. These 69 million Italophiles, combined with the 26 million Italian Americans, comprise an enormous base of nearly 100 million persons who are likely to be enthusiastic viewers of The Italian American Network.

[edit] High-Definition

A High-Definition version of the channel will be launching in late 2008.

[edit] Programming

The Italian American Network's family oriented programming includes shows 24-hours-a-day about food, fashion, style, travel, music, contemporary issues, and history, as well as movies, sports, dramas, comedies, documentaries, biographies, reality programs, children's programs, and adult education.

Programs expected to be featured include, but are not limited to:
Italy on $100 a Day
Amore: The Game Show
Lifestyles of the Rich and Italian
Nonna's Kitchen
Cinema Italiano
Backpacking the "Boot"
"I Do" Italian Style
Ciao
Chazz & Friends
Italy's Beaches
GianCarlo in Tuscany
Gourmet Gone Wild
Italian Extreme
Wake Up Shake Up
Vino Divas
BikerChef

[edit] Distribution

International distribution of the Italian American Network will be pursued.

[edit] Availability

Along with traditional TV transmission, Italian American Network content will be available to consumers anywhere and anytime online via broadband channels on the internet, through video-on-demand, in mobile/cellular podcasts, and through all other mass and personal media.

[edit] Miscellaneous

The company's headquarters are based in Paramus, New Jersey. For more information about the Italian American Network, please visit www.ItalianAmericanNetwork.com

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