International Demographics
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| International Demographics, Inc. | |
|---|---|
 |
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| Type | Private |
| Founded | 1971 |
| Headquarters | Houston, Texas, United States |
| Area served | United States |
| Industry | Media Research |
| Products | ratings data |
| Website | rrconline.org |
International Demographics is a privately owned corporation based in Houston, Texas which collects listener data on radio audiences in the United States. It is a competitor to Arbitron but uses a different methodology in its data collection and tabulation.[1] Clients include radio stations, television broadcasters, cable television operators, online/internet service providers, print publications and advertisers.[2]
The company's primary product, The Media Audit, is and audience survey available for 80+ markets covering the media preferences and buying habits of the areas covered. In October 2006, Arbitron filed a patent infringement lawsuit against International Demographics citing concerns with the company's electronic audience measurement technology.[3]
[edit] See also
[edit] References
- ^ Vaughan, Vicki. "Radio Audiences to be Pinned down", San Antonio Express-News, 21-MAR-06. Retrieved on 2008-04-26.
- ^ About Us. International Demographic website. Retrieved on 2008-04-26.
- ^ "Arbitron Inc. Files Patent Infringement Suit against International Demographics, Inc., IPSOS Group S.A. And Its Related Entities.", Business Wire, 11-OCT-06. Retrieved on 2008-04-26.
