ICUE
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ICUE Ltd, a British Company, focussed on utilising mobile phone (cellphone) technology to deliver written word content (books and other publications).
The technology takes the form of a Java application which is downloaded to the user handset via cellular wireless networks. Once downloaded, the user can access all books on their mobile phone at anytime, with or without wireless network coverage. The program can be accessed for free by texting ICUE to 64888 from a mobile phone on a United Kingdom network (other country networks will follow).
Books are read using one of three techniques; Flicker, Ticker or Page.
ICUE has partnerships with many of the UK's largest publishing houses including Penguin, Harper Collins, Pan Macmillan, Penguin, Random House, Egmont, Transworld, A&C Black & Kogan Page.
These partnerships provide ICUE users with access to books from diverse writers such as Philip Pullman, Julie Burchill, and Charles Dickens.
Funds from the sale of books are split between the publishers, mobile network suppliers, and ICUE.
ICUE is a private business co-owned by senior management and Benchmark Capital, a UK-based venture capital firm. Part of the profits from the business will be used to fund charities that focus on improving reading skills amongst UK teenagers and adults.
