Hypertag
From Wikipedia, the free encyclopedia
Hypertag is a technology developed by Cambridge-based company Hypertag Ltd that allows ringtones and other files to be downloaded from advertisement posters into mobile phones using infrared and bluetooth technology.
Posters advertising the new Gorillaz single, DARE, were established in Sydney and Melbourne, Australia in September 2005. The posters contained Hypertag technology, allowing passers-by to download a 40-second ringtone of the song DARE to their mobile phones.
Earlier in the year, people were able to download ringtones, wallpapers and a calendar reminding them of the release of the movie War of the Worlds from posters advertising the said movie.
The technology was also used by the band New Order in advertisements for their album Waiting for the Sirens' Call, and in 2008, Hypertag won the gold award for best location based advertising technology at the Mobile Advertising and Marketing Awards.
