User:Husnua
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On Device Portals
On-Device portal is an operator/provider branded handset application which dramatically improves usability and access to mobile services.
On-Device Portal (ODP) leverage the handset's capabilities to deliver a more compelling user experience, and increase service awareness and streamline content purchasing.
A typical On-Device Portal includes categorized and personalized menu structure, one-click access to mobile services and quick links to WAP portal sections.
As an evolution from WAP based browsing, On-Device Portal drive data ARPU and service usability by delivering content directly to the handset in an easily discoverable, instantly accessible and personalized way.
The use of rich graphics, menu interactions, animations and multimedia content provides "wow Factor" for delivering compelling user experience beyond the traditional off-portal channels.
