Huggies

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Huggies is a brand name disposable diaper (nappy) marketed by Kimberly-Clark. K-C sells several forms of diapers, though the Huggies brand name is used for its traditional baby diaper. It also sells "Pull-Ups" training pants and "Goodnites" Nighttime protection for older kids, as well as a line of disposable swimtrunks known as "Little Swimmers." The main rival for Huggies in North America is Pampers.

Huggies has two lines of diapers. One is Snug & Dry and the others are Gentle Care and Natural Fit.

Each line has these sizes:

  • Newborn up to 10 lb - These are for small newborn infants. May be too small for some infants.
  • Size 1 - 8-14 lb - For larger newborns and infants up to about 3 months old.
  • Size 2 - 12-18 lb - For infants from about 2 months to 6 months.
  • Size 3 - 16-28 lb - For the transition of infancy to toddlerhood - for babies from about 5 months to 2 years.
  • Size 4 - 22-37 lb - for toddlers from about 1 year to just about 3 years of age.
  • Size 5 - 28+ lb - for toddlers to preschoolers from about 2 and a half years to 4 years old. Ideal for preschoolers who still wet heavily at night. About the size of size 4 underwear.
  • Size 6 - 35+ lb - for toddlers as well as preschoolers and elementary school kids. For children from 3 and a half to 6. For children who toilet train later than usual as well as those who may be trained during the day but need nighttime protection for bedwetting and wet too heavily for Pull Ups products. About the size of Size 6 underwear.

Kimberly-Clark also makes Huggies Preemie diapers for premature infants. They are smaller than Newborn diapers and do not use superabsorbents.

Contents

[edit] Notable Timeline Events

1968: Huggies were first test marketed.

1978: Huggies were first introduced, replacing Kimbies.

1989: Huggies Pull-Ups were first introduced. By the end of this year, all Huggies diapers are gender-specific.

1992: Huggies Ultratrims were first introduced, and are radically thinner than before.

1993: Huggies Supremes were first introduced, and were made to feel like cloth.

1994: GoodNites were introduced.

1996: Huggies Overnites were introduced.

1997: Huggies Ultratrim starts using only a cloth-like outer cover.

1998: The Size 6 is introduced. Little Swimmers are also introduced.

2004: Lack of superabsorbent causes a slowdown in production.

2006: Huggies introduces Gentle Care and Natural Fit.

[edit] Print Ads

  • Huggies print ads have been seen in magazines. (Examples)

[edit] Huggies Diapers (North America)

  • Huggies Gentle Care
  • Huggies Natural Fit (also available in the UK)
  • Huggies Snug & Dry
  • Huggies Overnites
  • Huggies Pull-Ups (Potty Training Pants, also available in the UK)
  • Huggies Little Swimmers (Swim Pants, also available in the UK)
  • Huggies GoodNites (Bedwetting Pants - For older children who still have problems during the night, available in the UK as DryNites)

[edit] Huggies Nappies (UK)

  • Huggies Preemies (for premature babies)
  • Huggies Newborn
  • Huggies Natural Fit
  • Huggies Super-Dry
  • Huggies Little Walkers (nappy pants - pull on like pants but have the absorption power of nappies)
  • Huggies Pull-Ups (Potty Training Pants)
  • Huggies Little Swimmers (Swim Pants)
  • Huggies DryNites (bedwetting pants - for older children including teenagers who still have problems during the night)

[edit] Licensing

[edit] North America

Many products, such as diapers and wipes, feature characters from The Walt Disney Company

[edit] Online References

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