Homeshop18

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HomeShop18 is a venture of the Network18 Group, a media and entertainment company. HomeShop18 sells products and services directly to customers across India. It reaches customers through Television, Web, Catalogue and Print Media. Homeshop18 began with free delivery of flowers but soon diversified its product line by adding Cameras, MP3 Players, DVD Players, Computer and peripheral's, Gaming Devices, Consumer Electronics, Apparel, Jewelry , Toys, and more.


Contents

[edit] What is HomeShopping ?

Home Shopping commonly refers to the electronic retailing / home shopping industry, which includes such billion dollar companies as QVC,HSN,ShopNBC,EBAY,and Amazon.com Home shopping allows consumers to shop for goods while in the privacy of their own homes, as opposed to traditional shopping, which requires you to visit brick and mortar stores and shopping malls.



[edit] TV based HomeShopping in India

Infomercials are television commercials that run as long as a typical television program and which are normally shown outside of peak hours. One such company is Asian Sky Shop which is a well-known Telemarketingcompany, which advertises its products on leading national TV channels. Other such companies are Telebrands, Telemall. These companies run short infomercials but there is no full fledged 24 hour shopping channel in India at the moment. HomeShop 18 will be a 24x7 home shopping channel in India.

[edit] Competitors in the Pure Online Space

Ecommerce based websites in India have been operating for the last decade or so. Some of the leading players are

[edit] Channels of virtual retail for HomeShop18

HomeShop18 reaches out to as many customers through multiple mediums.

[edit] Print

As a part of this initiative, readers of a few selected print publications are offered great products from its bouquet at exclusive deals. Print partners include Hindustan Times,DeccanChronicle,Lokmat times,Kashmiruzma DeccanHerald Lokmat and many more.


[edit] Web

HomeShop18 went online in August 2007. The website has daily updates on ‘Hot Deals’; ‘Best Sellers’; ‘New Arrivals’ along with exciting promotions through the year.


[edit] Alliances

HomeShop18 has successful tie ups with various parties like SBI Cards,ICICI Bank etc. The objective is to offer consumers great products at great deals.


[edit] Television

HomeShop 18 has a variety of products on its 24x7 home shopping channel catering to a the entire family. Along with shopping, the consumers can also get entertained with travel and bidding shows. In addition to shopping, there are information rich feature episodes with interesting and basic tips on various products and categories. The channel targets everyone as it has something for all age groups - for the wives, husbands, kids and grandparents. Every item that is sold on the television can also be viewed on the website – [www.homeshop18.com www.homeshop18.com].


[edit] Products

HomeShop18 offers a wide range of over 15000 products across 19 product categories.Other homeshopping means like “’Amazon.com”’ began as an online bookstore which eventually added video games, computer software, electronics, apparel, and more to its sales repertoire.

[edit] Product Categories:

  • Sports & Fitness
  • Clothing & Accessories
  • Health & Beauty
  • Home & Kitchen
  • Mobiles & Accessories
  • Kids & Toys
  • Bags & Luggage
  • Jewellery & Watches
  • Footwear
  • Electronics
  • Books, Music & Videos
  • Camera & Optics
  • Computer & Peripherals
  • Flowers


[edit] In the News

[edit] Mixed Feedback



Group Companies

[edit] See also

[edit] External links