Heritage Foods

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Heritage Foods (I) Limited
Type Private (BSE)
Founded 1992
Headquarters Hyderabad, India
Key people Mrs.Bhuvaneswari Nara (Vice - Chairman)
Sambasiva Rao (President)
Industry Dairy, Retail, and Agriculture
Revenue ▲$80 million USD (in 2006-07)
Employees 700+
Website www.heritagefoods.co.in

Heritage Foods (India) Ltd (commonly known as Heritage) is one of the largest milk and milk products producing private sector enterprise in South India. Heritage has recently forayed into food and grocery retailing under the brand "Fresh@".

The brand 'Heritage' touches the lives of 500,000 farmers and 600,000 customers every day and the brand 'fresh@' touches the lives of 1,000 farmers and 17,000 customers every day.

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[edit] About

Heritage was founded by Nara Chandrababu Naidu the former Chief Minister of Andhra Pradesh in 1992 with the objective of "bringing prosperity to the rural families through co-operative efforts”. At present, Heritage has market presence in all the southern states in India.

[edit] The Dairy Brand - Heritage

Heritage by choosing Chittoor district of Andhra Pradesh as its primary procurement base of milk, had taken full advantage of the large, high yielding and crossbred cow population found in the area, which has become the secret of the success story of Heritage.

Today Heritage has network in the states of Andhra Pradesh, Karnataka, Tamil Nadu, and Maharashtra for procurement and distribution of quality milk and milk products. Heritage products are also distributed in the state of kerala. Heritage has drawn plans to be a pan-India player in the dairy segment.

[edit] The Retail Brand - Fresh @

The pilot store was first launched in Hyderabad on 2006-11-29. The Store is presented to the customer as "Fresh@ Store_Location" to connect with the neighborhood. The pilot store, opened at Vikrampuri in Hyderabad, is called "Fresh@Vikrampuri". Fresh@ today has a total of 43 stores across three cities. 25 in Hyderabad, India, 11 in Bangalore, and 7 stores in Chennai.

Heritage has pan-India plans and the phase 1 plan is to open 75 stores in south India by March 2008. The branding and design of Fresh@ is done by Lemon Design Pvt. Ltd., Pune, including the private label packaging and the retail store design.

[edit] Products

Heritage's dairy range of products include milk, curd, ice cream, butter milk, flavoured milk, dairy whitener, skim milk powder, etc. The Fresh @ range of products include 177 sku's of fresh fruits and vegetables, 150 sku's of in house bakery products and the private label Farmers' Pride includes cereals, pulses, staples, and spices.

[edit] References

[edit] Further reading