Halo vehicle
From Wikipedia, the free encyclopedia
A halo vehicle, or halo model, is a automotive industry marketing term for an automobile/car or other motor vehicle, designed and marketed to showcase the talents, resources and engineering technology of the manufacturer, to promote a brand, or promote sales of other vehicles within a marque or group of related companies — in other word, to cast a halo effect — creating postive associations related especially to the brand's more pedestrian offerings.
Examples of cars intended to draw a halo effect around their respective brands include the Chevrolet Corvette, Toyota Prius, Dodge Viper, Ford GT, Honda NSX (Acura NSX in North America and Hong Kong) and Pontiac Solstice.[1][2] Similarly, the Bugatti Veyron serves as a halo car for Volkswagen Group (Volkswagen AG), parent company of Bugatti.[3]
In a 2006 USA Today article, General Motors Vice Chairman, Bob Lutz called halo cars "shock therapy" for a brand."[1]
[edit] See also
[edit] References
- ^ a b Chris Woodyard (2006-08-30). Automakers hope love for car equals love for brand. USA TODAY. Retrieved on 2008-04-19.
- ^ U.S. car makers try to repeat green halo of Prius. Reuters, Apr 8, 2008, Karey Wutkowski.
- ^ Million-Dollar Baby:World's Most Expensive Car. Wall Street Journal, Stephen Power, December 14, 2005.
- Halo Car definition, from Double-Tongued Dictionary
- Auto Blog - Halo Car definition and listing
