Talk:Gyaru-oh
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[edit] Gyaru-oh reputation
I think this article can expand on negative reputation.
It's not just the media and conservative older people who give many of them a bad reputation. They often just act like they're better than everyone else.
The clothing brands set their styles, not gyaru-o. The brands they buy often copy indie and rock styles from the US and UK, except they charge 3 times as much. The guys are usually not into indie or rock at all and probably have no clue that's where the styles originate. Many just listen to generic Euro/Japanese-trance, but their image means more than the music they're into.
The article is right about the style expanding. "Gyaru-o" seem to be everywhere recently. You can find all sorts of people wearing random items from the gyaru-o stores now as well. Many cheap brands sold at jeans and shoe stores found at every station, like Jeans Mate and ABC Mart, have started copying some of the gyaru-o fashion styles as well. I think all of this is funny because it's destroying their elite image. Soon, every average teen and twenty-something is going to look a bit gyaru-o-ish.
The Japanese who are really into creative fashion and indie music often think these guys are ridiculous. There's nothing creative about spending obscene amounts of money at a few stores in 109-2 and 0101-Men to look like an 80's style Jon Bon Jovi and members of J-Pop groups, and then acting like an ass because of how you're dressed.
I think many high school boys get into it for the same reason rich suburban kids dress hip hop style in the US. It's become the standard fashion for looking rebellious and cool. Also, the really attractive Shibuya girls/women are rarely seen with non-gyaru-o guys. They're similar in that they're interests are as deep as shopping and going to trance clubs.
I felt like sharing this as I know many people in the US misunderstand gyaru-o as somehow being a cool music or fashion subculture, which is not the case at all. Btw, I live in Tokyo.

