Talk:Guerrilla marketing

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Levinson did not "create" guerrilla marketing. In fact, he even admits openly he did not coin the phrase. It was coined by a columnist from a San Francisco newspaper. His book of that title (which frankly has very little to do with real guerrilla marketing - it's more about small business marketing in general) merely helped to associate the phrase with his name.

I agree that Levinson neither created the name nor the techniques that have come to be associated with the term. Guerrilla marketing warfare strategies were part of the trend in the late 70s and early 80s to see strategic management from the perspective of marketing warfare strategies. I also agree that what Levinson called guerrilla warfare is very different from these early guerrilla marketing warfare strategies. However there are several similarities : Both involve techniques used by a resource poor organization against much more resourceful competition. Both involve somewhat unconvention techniques (although much of Levinson's material is just conventional sales promotion and publicity technique). But that is history. Today most people associate guerrilla marketing with Levinson. And the definition of the term that has gained public acceptance is Levinson's. I have to applaud Levinson's persistence. If Reis, Trout, Kotler, or James had promoted their use of the term the way Levinson has, modern perceptions would be very different. mydogategodshat 08:58, 17 Jun 2005 (UTC)

1 Cleanup
2 zero coke
3 Accidental Mistake
4 misleading image
5 Content
6 Much better resource

[edit] Cleanup

This article probably needs a major, major rewrite to make it sound less like an ad. Comments? Zzyzx11 (Talk) 2 July 2005 23:26 (UTC)

I agree that there are two places where this article sounds like an ad for guerrilla marketing consultants. One is where Levinson claims gerrilla marketing is based on psychological principles whereas traditional marketing is not. The other is where hiring a guerrilla marketing consultant is listed as a guerrilla tactic. I will make appropriate changes. mydogategodshat 8 July 2005 00:47 (UTC)

[edit] zero coke

the zero movement appears to have very little to do with 'exploring' coke's guerilla marketing campaigns and probably should not be included as a relevant link.

[edit] Accidental Mistake

I accidentally deleted A lot of this content, please return the page to how it originally was. Thank you

[edit] misleading image

The image shown to the top-right of the page (the shopping mall staircase) is somehow contradicting some statements in the article, as is says that guerrilla marketing is to be used mostly for small business with low budget, and in a way that people may not be aware that they are being targeted. The image shows some very high profile publicity from a seemingly not small business, in a very frontal way, and btw, it does not look cheap. It could be BTL advertising, but guerrilla marketing not. —Preceding unsigned comment added by 200.123.164.9 (talk) 19:32, 12 October 2007 (UTC)

[edit] Content

For such an important marketing tool, this article is really lacking. There are MANY examples for guerrilla marketing that can be exploited for this article. —Preceding unsigned comment added by Torsodog (talk • contribs) 08:48, 8 March 2008 (UTC)