Goldfish (snack)
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Goldfish are American snack crackers manufactured by the Campbell Soup Company and marketed under the Pepperidge Farm brand. The crackers come in several flavors and are shaped and colored like small, cartoonish goldfish. Approximately half of the crackers have smiles, while the others lack any expression. Advertising emphasizes this by referring to the crackers with the registered trademark " The snack that smiles back! Goldfish!". Even though not fat-free, Goldfish contain zero grams of trans fat and are touted as an alternative to potato chips since they are baked instead of fried. Campbell's focuses its marketing on kids and sells plastic, goldfish-shaped snack caddies designed to carry a handful of the small snacks.
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[edit] Flavors
Goldfish come in many varieties:
- Original
- Cheddar
- Parmesan
- Pretzel
- Pizza
- Reduced Sodium
- Calcium Enriched
- Cheddar Made With Whole Grain
- BBQ pickle Made With Whole Grain
- Anchovy Flavored
[edit] Spin-offs
Campbell's has created several spin-off products including Goldfish Sandwich Crackers, Flavor-Blasted Goldfish, multi-colored Goldfish (known as Goldfish Colors), Baby Goldfish (which are smaller than normal), and Giant Goldfish. There are also seasonably available color-changing goldfish, colored goldfish (come in a variety pack), and the sweet flavors which include chocolate graham, graham, and cinnamon graham. There was once a line of Goldfish cookies in vanilla and chocolate.
Also, Goldfish are available in other flavors such as Red Hot! or Whole Grain pretzel and Blazin' Buffalo.
[edit] Flavor Blasted Varieties
There are seven common varieties of Flavor-Blasted Goldfish as well as three varieties in selective locations as well as Pepperidge Farm store locations.
- Xtra Cheddar
- Xplosive Pizza
- Nothin' But Nacho
- Burstin BBQ Cheddar
- Jalapeño Cheese (selective)
- Blazin' Buffalo Wings (selective)
- Salt and Vinegar (Available in certain regions of Canada)
[edit] Sandwich Crackers Varieties
The Sandwich Crackers consist of two flat goldfish crackers with filling in between. This filling may be peanut butter or cheese.
[edit] Goldfish Crisps
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Goldfish Crisps are flat goldfish crackers touted for their crispiness and like regular Goldfish crackers, lack trans fat.[citation needed]. They come in the following flavors:
- Cheddar Jack Crisps
- Four Cheese Crisps
- Cheesy Sour Cream and Onion Crisps
- Cheddar Crisps

