Go-Gurt

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Introduced by General Mills' owned Yoplait in 1999, Go-Gurt is an American brand of yogurt targeted at "on-the-go kids,"[1] as it is squeezed out of a tube directly into the mouth, instead of being scooped up by a spoon.

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[edit] Go-Gurt Subbrands

In June 2006, Go-Gurt Fizzix, a carbonated yogurt snack, was released under the Yoplait brand.[2] This "sparkling yogurt" was originally developed by Lynn Ogden, a professor in the College of Life Sciences at Brigham Young University (BYU), in 1983. Ogden obtained a patent in 1997 and finally found an interested licensor at General Mills in 2006. BYU receives 55% of the royalties, which will go toward BYU's mentoring program and research, while Ogden receives the rest.[3][4] Fizzix (http://www.gogurtfizzix.com/) currently comes in six flavors, each box containing two different flavors: Blue Raspberry Rage/Strawberry Watermelon Rush, Wild Cherry Zing/Strawberry Lemonade Jolt, and Triple Berry Fusion/Fruit Punch Charge.[5]

In 2005, Go-Gurt Smoothie, a drinkable yogurt for children was released.[6] The product currently comes in three flavors: Strawberry Splash, Paradise Punch, and Wild Berry.[7]

[edit] Go-Gurt Internationally

Outside of the U.S., Go-Gurt is sold as Yoplait Tubes in Canada and as Frubes in the United Kingdom.[citation needed]

[edit] In the Media

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Go-Gurt has encountered several tie-ins to popular culture since its inception. These include an allusion to the product as "O-Gurt" on Shrek 2, a reference to the product on Dexter's Laboratory, and more recently, the product featured trivia on SpongeBob SquarePants and "Roh-Gurt" featuring Scooby Doo. In Ellen DeGeneres' 2003 "Here and Now" stand-up special, she made fun of the product, asking "Was there a big mobility problem with yogurt before?"

[edit] External links

[edit] References

  1. ^ Yoplait - Products - Go-gurt
  2. ^ Deseret Morning News | Tongue and Groovy
  3. ^ BYU NewsNet - "Fizzix" Carbonated Yogurt to Hit Stores
  4. ^ BYU professor creates "fizzy yogurt" - ABC4.com
  5. ^ Yoplait - Products - Fizzix
  6. ^ Yoplait Go-Gurt Smoothie - Shake Up The Fun (2005) 0:30 (USA) | Adland
  7. ^ Yoplait - Products - Go-GURT
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